Gladys Mwadime

Gladys Mwadime

Sales & Marketing

Gladys Mwadime leads client development and engagement at FIRM, managing the process through which entrepreneurs, startups, SMEs, and international investors find and engage FIRM’s services. She is responsible for ensuring that every prospective client receives a clear, responsive, and professional first experience of working with FIRM.

Gladys oversees FIRM’s client intake process from first enquiry through to engagement confirmation and manages the onboarding experience for new clients. Her focus is on making the process of starting, formalising, or managing a business in Kenya as straightforward as possible from the very first conversation.

The best time to get your business properly structured is before the problems arise. Our role is to make sure every client understands that and feels fully supported from the moment they first reach out to FIRM.

With a background in business development and professional services, Gladys brings a clear understanding of what business owners and investors need from a corporate services partner. She works closely with FIRM’s service delivery teams to ensure that every expectation set during the engagement process is consistently met in the delivery of the service.

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